About ShopWise
Independent consumer & retail insights since 2019
ShopWise is an independent U.S. consumer publication that helps everyday shoppers spend less and helps retail professionals move inventory smarter. We combine reporting, product review, and industry analysis in one place.
Who we are
ShopWise is published by ShopWise Media Inc., a Delaware C-Corporation founded in 2019 and headquartered in New York City. We are a fully independent publisher, not affiliated with any retailer, brand, or manufacturer.
Legal entity: ShopWise Media Inc.
Registered in: Delaware, USA
Business ID: EIN 88-1234567
Registered office: 228 Park Avenue South, PMB 47210, New York, NY 10003, United States
Our mission
Consumers face more prices, more brands, and more sales channels than ever. Retailers face tighter margins, higher return rates, and shorter product cycles. We think both groups deserve honest, unhyped information — written by people who actually walk the store floor and read the trade press.
Our editorial promise is simple:
- Every review is written by a real person, not generated automatically.
- We test or verify what we recommend, and we cite our sources.
- We disclose every affiliate, sponsor, and commercial relationship in plain English.
- We correct mistakes publicly and quickly.
How we make money
ShopWise is supported by three revenue streams:
- Affiliate commissions when readers buy products through some of our links. See our Advertising Disclosure for details.
- Display advertising served by Google Ads and other vetted networks.
- Sponsored content, which is always clearly labeled and never influences our reviews.
Advertising revenue never determines what we cover or what verdict a review reaches. Editorial and advertising are managed by separate teams.
Our team
Sarah J. Whitman
Editor-in-Chief & co-founder
Sarah has 14 years of consumer-journalism experience, previously at a national personal-finance magazine. She sets editorial direction and signs off on every review.
Daniel R. Osei
Head of Product & co-founder
Daniel runs product testing and the testing lab in Newark, NJ. He previously led product engineering at a mid-size retailer.
Maria L. Alvarez
Senior Editor, Retail
Maria covers grocery, drugstore, and warehouse-club categories. She spent 11 years in category management at two Fortune-500 retailers.
Marcus L. Reeves
Data Protection Officer
Marcus oversees privacy compliance (GDPR, CCPA, state privacy laws) and is your point of contact for any data-related request.
How we work with brands
Brands cannot pay to appear in our reviews or to alter a rating. Brands can:
- Send products for hands-on testing (returned within 30 days).
- Purchase clearly labeled sponsored content.
- Advertise via our approved ad networks.
All commercial partnerships are documented in our Advertising Disclosure page and (where relevant) at the top of the specific article.
Contact us
Editorial questions, story pitches, corrections, and general inquiries: [email protected].
For business, advertising, or partnership inquiries: [email protected].
Full contact information is on our Contact page.